Sheffield-based filmmakers Coldhouse Collective have announced a new relationship with the Moors for the Future Partnership, an initiative that is working to regenerate and protect uplands across the South Pennines and the Peak District National Park.
250 years of industrial pollution, wildfire and flooding has stripped the uplands of its carpet of vegetation, leading to bare peat and soil erosion. Through Coldhouse Collective’s membership of 1% for the Planet, they have committed to donate 1% of their annual turnover to the Moors for the Future Partnership, who, since 2003 have been working at landscape-scale projects to restore vegetation, monitor restoration techniques, and raise awareness of the vital benefits of blanket bogs.
Coldhouse is an award-winning creative agency working to produce purposeful media in the world’s most challenging environments. They specialise in narrative-led adventure film and photography, and their work ranges from producing commercial film and photography campaigns through to expedition films and logistics in the most remote corners of the world.
Coldhouse Collective’s Creative Director Matt Pycroft said: “We’ve found it very easy to stick close to our roots – adventure, exploration and human endeavour remain the core of what we do. But we have begun to question the potential longevity of the environments that we all work, play, live and breathe in, and the futures of the communities who call them home. We now recognise that alongside our work in the outdoor industry, it is our moral obligation to do everything we can to preserve and protect these spaces and their people. By partnering with Moors for the Future, we are joining an ever-growing collaboration of stakeholders that can really make a difference to our uplands, and hope to encourage other businesses and NGOs to come together to create positive change for nature in the UK.”
Chris Dean, Head of Programme Delivery at Moors for the Future added: “We are delighted that Coldhouse Collective have recognised the importance of our work protecting and restoring the moorlands of the Peak District National Park and South Pennines, and have decided to support us through their membership of 1% for the Planet. Coldhouse are particularly invested in combating climate change, and recognise the vital role blanket bog plays in storing carbon, and offsetting climate change. We look forward to an exciting collaboration in the years to come.”
1% for the Planet connects businesses and individuals with environmental non-profits, ensuring that donations go to where they are needed. To date more than $175m has been put back into the environment globally through the 1% initiative. Businesses that join 1% for the Planet commit to supporting approved environmental non-profit partners by committing to donate the equivalent of 1% of sales through a combination of monetary, in-kind, and approved advertising contributions.